Your product's digital identity
Discover the essential elements that make up a product's digital identity according to European Digital Product Passport (DPP) standards.
What is product identity?
Product identity encompasses all essential information that enables the identification, tracking, and understanding of a product throughout its lifecycle. This information is structured according to European regulations, particularly ESPR (Ecodesign for Sustainable Products Regulation) and GPSR (General Product Safety Regulation).
Common elements in all DPPs
All digital product passports include these essential pieces of information:
Product identification
- GTIN (Global Trade Item Number)
- Model
- Batch number
Manufacturer and origin
- Manufacturer information
- Place of production
Composition and materials
- Material details
- Substances used
Environmental characteristics
- Environmental footprint
- Ecological impact
Consumer information
- Usage instructions
- Maintenance instructions
- Repair/reuse guides
Certificates and compliance
- Certifications
- Compliance documents
- Regulatory compliance
Supply chain
- Traceability
- Supply chain information
End of life
- Recycling options
- End-of-life instructions
- Collection points
Content specific to each product category
Each product category includes specific information tailored to its characteristics:
Electronics
Information on repairability, energy consumption, and certifications.
- Repairability and spare parts availability
- Energy consumption and efficiency
- EPREL compliance
- RoHS compliance
Textiles
Fiber composition, care instructions, and durability.
- Fiber composition with percentages
- Care instructions (washing, drying)
- Durability and recyclability
- ESG transparency and ethical sourcing
Furniture & mattresses
Component traceability, durability, and repair guides.
- Component and material tracking
- Durability and recyclability
- Reuse and repair guides
- REACH compliance
Toys
Chemical safety, recommended age, and TSR compliance.
- Chemical safety and materials
- Recommended age
- Chemical safety proof
- TSR (Toy Safety Regulation) compliance
Building materials
Composition, certifications, and CPR compliance.
- Details on materials used
- CPR (Construction Products Regulation) compliance
- Construction certifications
Standards and technologies
Product identity is based on recognized international standards:
GS1 Standards
QR codes based on GS1 standards, GTIN and GS1 Digital Link for universal traceability.
Multilingual support
Automatic translation into 27+ EU languages for maximum accessibility.
Regulatory compliance
Compliance with European regulations ESPR, GPSR, REACH, RoHS and other applicable standards.
Regulatory compliance
Product identity ensures compliance with major European regulations:
ESPR
Ecodesign for Sustainable Products Regulation - Regulation on ecodesign for sustainable products
GPSR
General Product Safety Regulation - General product safety regulation
REACH
Registration, Evaluation, Authorisation and Restriction of Chemicals - Registration, evaluation and authorization of chemicals
RoHS
Restriction of Hazardous Substances - Restriction of hazardous substances