GS1 Digital Link

GS1 Digital Link is a standardized URI format that enables access to product information via a QR Code or Data Matrix using GS1 identifiers. The format uses an uncompressed syntax with Application Identifiers (AI) to encode GTIN, serial number, batch, and other information. Example: https://id.gs1.org/01/{GTIN}/21/{SERIAL}. This format complies with GS1 GSMP GSCN 23-103 specification and enables global interoperability. Verisav automatically generates QR codes in GS1 Digital Link format for all products with a valid GTIN. GS1 Digital Link is a standard developed by GS1 that revolutionizes access to product information by enabling encoding GS1 identifiers (GTIN, GLN, Application Identifiers) in a standardized URL that points to the Digital Product Passport or other digital resources. This standard replaces older methods of encoding data in barcodes and QR Codes, offering a more flexible and interoperable approach. The GS1 Digital Link format uses an uncompressed URI syntax that is recommended for the European Digital Product Passport according to the GS1 GSMP specification (GSCN 23-103). This syntax uses explicit Application Identifiers in the URI, making the code more readable and interoperable. For example, a GS1 Digital Link URI may look like: https://id.gs1.org/01/{GTIN}/21/{SERIAL} where 01 is the AI for GTIN and 21 is the AI for serial number. GS1 Digital Link allows consumers to scan a QR Code or Data Matrix with any standard smartphone (without additional application) to directly access the product's DPP. This universal accessibility is essential to ensure that all consumers can access DPP information, regardless of their equipment or technical skills. The GS1 Digital Link standard ensures global interoperability by using standardized formats recognized by all systems and applications, thus facilitating integration with existing systems and ensuring future compatibility. Verisav automatically generates QR Codes in GS1 Digital Link format for all products with a valid GTIN, thus ensuring that all generated QR Codes comply with GS1 standards and can be correctly resolved by standard scanners.